Age Group: Adults

Description:

Built around a single bold premise — that no company is ever truly "mature," only growing or dying — this business book offers a practical guide to making profitable growth happen. Drawing on the authors' close work with leaders of companies like GE, Ford, Citigroup and Coca-Cola, Charan and Tichy distil hard-won lessons into a usable framework. Their core ideas — looking at the business "from the outside in" by starting with the customer's changing needs, and "changing the genetic code" of a company's culture — are illustrated with real-world examples and concrete tools. Energising rather than defensive in spirit, it makes the case that sustainable, profitable growth is within reach of any business willing to rethink where opportunity lies.