Negotiation (Harvard Business Essentials)

By   Harvard Business Review

Age Group: Adults

Description: This concise guide equips readers with proven negotiation strategies from Harvard experts. Master BATNA (best alternative), ZOPA (zone of possible agreement), anchoring, and value-creating trades. Learn multiparty dynamics, handling difficult counterparts, and post-settlement opportunities. Real-world cases—from salary talks to mergers—illustrate preparation checklists, emotional intelligence, and ethical power plays. Avoid common traps like overconfidence or premature concessions. Distills decades of research into actionable tools for win-win outcomes in business and life.

Specification

Age Group:

Adults

Language:

English

Genre:

Non-Fiction

Tags:

Business

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